The genre I have chose for my project is a mix of Indie, Alternative and Britpop. I chose these genres because I feel as if I am familiar with the audience and the music's effect on them. In addition to this I believe that each genre has a specific style and 'look' that is related to it and these genres are the ones I am most well acquainted with.
The artist I have chose is The Stone Roses as I feel as if I can draw much influence from the late 80s/early 90s indie scene. The Stone Roses, born from the post-punk Manchester scene, essentially codified the Britpop genre in Manchester. Additionally, the 'baggy-generation' was thus created from the music of The Stone Roses with the help of other Manchester Indie bands such as Happy Mondays and Inspiral Carpets, thus making a sub-genre; 'Madchester'. The Stone Roses' music is very much inspired by 60s psychedelic indie music with the influence of punk. The term 'baggy' essentially derived from the sounds of indie, psychedelic, funk and house music. But not only was it the sound, but the appearance of these bands. The clothes and styles consisted of baggy clothes, mop hairdos and, generally, a lazy look. Furthermore, the entire Manchester 'rave' scene was formed with hits such as Fools Gold and Step On.
The Stone Roses' image was based on the art of Jackson Pollock; John Squire in particular drew influence from his work. In addition to playing lead guitar, John Squire took his free time to produce his own artworks. Squire incorporated his artwork in the band's sleeve design; he designed the cover for both of The Stone Roses' studio albums, their singles and the Turns Into Stone compilation album. I plan to have my project drawing influence from Jackson Pollock's work in particular, basing my band's style direction around his work and creating an overall 'art pop' look. The style and direction of my branding will be significantly different to that of the current indie scene; in the 90s the indie scene was popularized with bands wearing baggy clothing and being involved in the rave scene.
An example of the style of clothing in the 90s.
The Stone Roses, a band was seen to have a heavy influence on the popularization of the baggy scene.
Current example of Indie trends
The Magic Gang, a current indie band, also giving an example of the current indie style.
It would be helpful to go a bit further with this and explore the importance of the branding in terms of audience as well as creating an identity for the genre/ bands. Worth linking to a consideration of indie branding in general but also how this has influenced more modern approaches. Otherwise you end up with what is effectively a historical document - what bearing does this have on now? How does it link to current bands/ brandings?
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