For my A2 Media project I plan to create a music video, digipak and an advertisement for The Stone Roses. My idea for this project is that The Stone Roses have approached me, as a media professional, to create a music video for their single and to launch a branding campaign. I chose the music video task because I feel as if I am incredibly interested in music and the industry itself. The film trailer task however would require a plethora of good actors and would also be similar to last year's media task.
This project is planned to be an anniversary project of sorts for The Stone Roses, giving the branding for the band a very nostalgic aura. In light of this, I have given myself a wide target audience. There will be the older generation of fans who grew up with The Stone Roses' music, and there will be the fans who are listening to their music for the first time, like myself. A majority of this audience is ranging in the late teens-early twenties, whilst the older group can range from anywhere from 30-upwards. Furthermore, the project will act as a branding campaign for a completely new 'The Stone Roses' album, in which I will lead design.
For the music video, I will draw inspiration from the 'indie-Madchester' genre in particular. The Stone Roses' previous few music videos will provide a unique perspective into their music video style. Additionally, I would like to take inspiration and draw parallels with Jackson Pollock's artwork. John Squire, the guitarist, took a lot of inspiration from Jackson Pollock throughout his years in The Stone Roses. This included album artwork, promotional material and even the band's instruments.
For the digipak, I have come up with a few ideas regarding the front cover. For this I will draw inspiration from some minimalistic, conceptual album covers such as Unknown Pleasures, Dark Side of The Moon and The Beatles (The White Album). My initial idea is a half lemon atop a white canvas with no band name or album name. To have this work I must create two covers of the album the sleeve; the vanilla cover, and a cover in which the record company will assign stickers to be placed on the cover which can be peeled off if the audience wishes.
Don't forget, the campaign is the launch of a new album. Have you only done two music video analyses? I asked for five, of a similar length to the ones you've done.
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