Brand Identity - Colour Pallette/Design

Most bands/solo artist tend to have a specific color or logo that they are often associated with, for example a British band such as 'The Who' are often associated with the colors represented in the Union Jack flag as this was the primary colors used in the 'Mod' scene; the logo for this 'scene' was used as the band's symbol. These colors were often used in the band's live shows and some of the promotional photo-shoots the band did.

These colors and imagery help make the band distinguishable from others, and thus creating an iconography of sorts for the band that the audience can appeal to. Furthermore, it allows the audience to recognize products associated with this band because of the eye-catching colors. Choosing a specific palette is important as it can determine the image of the band, all the merchandise and general style of the band.

In my case, the imagery associated with The Stone Roses is the famous lemon. Those who lived through the 90s and interested in Britpop would instantly recognize this as The Stone Roses' icon. Furthermore, the use of Jackson Pollock's abstract painting influences is another key symbol of the band. This was a primary feature that was employed in the band's album covers, music videos and promotional shoots.

 

 For my choice of palette, however, I have decided to focus on the lemon imagery for the Album cover and the promotional material as this is by far their most recognizable symbol. I feel as if the Jackson Pollock-inspiration does not fully translate to the audience now as the famous lemon does. Additionally, in the band's current promotion for upcoming tours they employ the use of various lemon inspired designs, thus proving it to be the optimal promotion technique. Keeping in line with my wish to create a minimalistic, conceptual aura around the promotional material I will frequent the use of bright yellows and pale whites as this is not only striking but very reminiscent of The Stone Roses' fame in the 90s.