Brand Identity - The Target Audience

Given the nature of my project, what is effectively a nostalgic revival of the seminal 90s Britpop group, I have opened doors to a varied demographic of audiences. For example, those who lived through The Stone Roses' debut and follow-up album would be grown adults currently; and lately there has been a large resurgence of indie bands from the 90s becoming popular in our present day, thus allowing for a younger teen audience. Despite The Stone Roses not being an active studio band since the release of 1995s 'Second Coming' up until 2016s single releases 'All for One' and 'Beautiful Thing' they still have a massive cult following on the debut album along with all their early singles. Masses of fans, young and old, continue to buy tickets for shows that almost instantly become sold out (speaking from experience). Therefore, giving me the job of attempting to create a brand that would appeal to both sides of the spectrum.

I believe that the music itself would simply appeal to the older demographic due to the fact that when The Stone Roses were in their prime they often didn't rely on music videos or promotional material as the music and the whole 'scene' behind the music gained them the cult following they have today. Live performances in famed Manchester club 'The Hacienda' helped The Stone Roses achieve a local following and thus developed the Madchester Rave scene. This therefore allows me to focus on appealing to the younger teenage audience through the use of the Music video and promotional material, given the boom of music videos and the importance behind the audience being able to identify with artist they are listening to. Music videos are even becoming an expression of art alongside the music itself, thus forming a more expressionistic culture around music videos. An example would be the music video for the late David Bowie's 'Blackstar' (https://www.youtube.com/watch?v=kszLwBaC4Sw). This music video/short film can be interpreted as having a completely different meaning to the song itself and thus becomes its own entity separate from the music, and an expression of art from the director of the music video.