This is the first draft for my advertisement poster to promote 'The Stone Roses' new album. From the research of the previous Stone Roses poster for their 20th anniversary project, I have decided to continue my theme of minimalism into my advertisement and branding of the band. I feel as if this message is conveyed through the use of colors that show a stark contrast; i.e. yellow on black and white on black. Additionally, I have once again employed the use of the lemon in my promotion so that the target audience can associate this symbol with and band, and even new fans can make themselves familiar with the band through their symbolism. I chose for the lemon design to be realistic, rather than the graffiti style often seen, to suggest a cleaner, more modern look. The use of three lemons links to the idea of the new album being released on the 30th anniversary of the 'Sally Cinnamon' release, as seen on the promotion at the bottom of the poster. This provides a sense of nostalgia for the returning fans of the band, thus providing even more of an incentive to buy the album. Furthermore, the use of the Jackson Pollock painting acts as an ode to The Stone Roses' style of sorts, as it is subtle enough to be recognized by older fans of the band. It also creates more Roses-centric imagery as these paintings were an essential part of their image in the 90s; yet I felt as if the lemon relayed this idea of nostalgia and recognition at a greater strength.
At the moment, the main issue is the lack of planning for poster/ digipak. These really need to appear pretty sharpish so that it's clear how your ideas are developing. Ideally, I'd like to see a couple of drafts before your final design. Make sure you also finalise your advert ASAP.
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